By Sandra Collins This blog is about how to help buyers using informational content. It can be helpful to use specific terms to describe potential buyers during the buying process (the “sales funnel”) so your team is referring to them consistently. There are numerous sets of terms one can use; following I’ll describe one […]
By Sandra Collins This blog is about providing core content. When people are considering making a significant purchase, they often start with research to better understand their options. They look for information online and/or offline; they may also solicit input from others, opinions available on social media, and customer reviews. Much of their research […]
By Sandra Collins This blog is about communicating your value (“messaging”). Your branding and the image you convey are the first impressions that your prospects will receive about your company (read more about that here). The next key piece of information in their assessment of you should be your messaging. “Messaging” is the primary […]
By Sandra Collins This blog is about identifying your target markets. A “target market” is a group of people with a set of similar characteristics who would benefit from your products and/or services. Defining a target market helps you to articulate the benefits your products/services provide. In some cases, you will have multiple target […]
