By Sandra Collins This blog is about communicating your value (“messaging”). Your branding and the image you convey are the first impressions that your prospects will receive about your company (read more about that here). The next key piece of information in their assessment of you should be your messaging. “Messaging” is the primary […]
By Sandra Collins This blog is about creating your image. In a prior post, I wrote about why the image your company conveys is important during the sales process. Here are some best practices for defining or redefining the image you want to convey, to ensure you’re making a great first impression. Usually, a […]
By Sandra Collins This blog is about branding. “Branding” is the marketing term that describes the elements you construct to communicate your company’s image. It includes your logo and other graphic design, your tagline, and how you convey your value proposition (which is called “messaging”). Branding seeks to influence the impression people will have […]
