The Sales Cycle

By Sandra Collins This blog is about understanding the sales cycle.   People considering an important purchase usually go through a buying process called a “sales cycle” or “sales funnel.” Generally it includes: Identifying their own wants or needs for the purchase Research on available options (products/services and suppliers) Evaluation Decisions A sales funnel is […]

Why Branding is Important to Your Sales Process

By Sandra Collins This blog is about branding.   “Branding” is the marketing term that describes the elements you construct to communicate your company’s image. It includes your logo and other graphic design, your tagline, and how you convey your value proposition (which is called “messaging”). Branding seeks to influence the impression people will have […]