By Sandra Collins This blog is about understanding the sales cycle. People considering an important purchase usually go through a buying process called a “sales cycle” or “sales funnel.” Generally it includes: Identifying their own wants or needs for the purchase Research on available options (products/services and suppliers) Evaluation Decisions A sales funnel is […]
By Sandra Collins This blog is about providing core content. When people are considering making a significant purchase, they often start with research to better understand their options. They look for information online and/or offline; they may also solicit input from others, opinions available on social media, and customer reviews. Much of their research […]
By Sandra Collins This blog is about identifying your target markets. A “target market” is a group of people with a set of similar characteristics who would benefit from your products and/or services. Defining a target market helps you to articulate the benefits your products/services provide. In some cases, you will have multiple target […]
This blog is about your value proposition.
